Hey I'm Allie, I am a knitwear designer based in Tāmaki Makaurau. Itchy is the result of my specific taste - each piece engages you in a different way. Itchy is a soft cloud of conscious clothing. These pieces are carefully sourced for, using recycled yarn that would otherwise be discarded after another knitter has completed a project. The process of each garment is deeply considered from start to finish. These are one-off pieces which make them super special.